How to choose the right font for your brand
When you think about branding, one of the most important and often overlooked parts is the chosen type face. The art of typography is like a silent conductor, that orchestrates the symphony of your brand's identity. Typography isn't just about letters; it
Twitter Rebrand to X
Well seeing as the entire design industry is weighing in on the rebrand of Twitter, I thought that VIVI Creative should also chirp up! See what we did there!Is Elon Musk wasting some of his billions on a pointless rebrand or is it a stroke of genius? He's defi
Creating a Memorable Brand Experience
Standing out and leaving a lasting impression on customers is essential for brand success. One of the most powerful ways to achieve this is by crafting a memorable brand experience. When customers connect emotionally with a brand, they become loyal advocates,
The Psychology of Colour in Branding
Colour possesses a remarkable ability to influence our emotions, perceptions, and behaviors. In the world of branding, colour plays a crucial role in creating memorable experiences and communicating a brand's personality. By understanding the psychology o
The power of rebranding
A well-executed rebrand can breathe new life into a brand, it can enhance its relevance and most importantly create a lasting impact in the minds of consumers. Rebranding goes beyond simply changing a logo or colour scheme; it encompasses a holistic appro
Rebrands that Failed - the cost of bad design
"If you think good design is expensive, you should look at the cost of bad design." — Dr. Ralf Speth. In the competitive world of business, branding plays a vital role in shaping consumer perception and establishing a company's identity. A successful re
The importance of a consistent Brand identity in 2023
In the dynamic and fiercely competitive digital landscape of 2023, it has become more essential than ever for businesses to establish a distinctive and consistent brand identity. Having a strong brand identity serves as the foundation for successful marketing,
7 things you should think about when deciding on a brand name
There is a lot to think about when choosing a name for your brand. A lot of people underestimate the power of a good brand name. It is the first thing that customers learn about your company. Will they remember it? Will it stick in their mind? or will they jus
Branding Agency in Swansea
If you are looking for a branding and design agency that offers you all the expertise of a large design firm but without the large cost, then look no further.VIVI Creative is a design agency founded by Viv Harries. I have recently moved back to the area and se
Why is branding so important for Fintech companies?
To a lot of people, the world of FinTech is a mystery; it sounds incredibly complicated and difficult to comprehend. In today’s digital world everybody understands the importance of technology, having everything you need neatly delivered to you on your smart
Becoming a Brand Strategist
Well what an amazing week of education, collaboration, ideas, teamwork and endless Zoom calls. By the end of the week I was running on empty, but I felt full of knowledge and confidence in what I had just learnt. Did you ever think you would hear the word
Business Branding Bundle
I have been locked away for the last few months putting together a free downloadable resource for business owners. I wanted to create a reference to help founders, entrepreneurs & business owners who are interested in brand building. I have been collecting