Trekk Gear is a new outdoor adventure brand based in Miami, Florida. We have been working with them for the last 6 months on their new e bike range. VIVI Creative has been involved from the outset developing the brand identity, logos, custom illustrations for e bikes, packaging and point of sales. The brand is aimed at the outdoor enthusiast who likes to camp outdoors under the stars. The adventure and adrenaline junkie who will take their e bike to its limits, ride out into the wilderness and live life to the full. The ebike will be sold online and in stores in the US. Fred the founder came to us and wanted to develop a unique brand that would speak to its target market, on a deeper level and jump off the shelves at them when they are shopping. Fred was the proud owner of three white wolves, yes you read that correctly! He wanted to base the brand around the wolves. With unique illustrations representing each of the animals unique personalities. The 3 wolves are Keoki, Yukon and Sedona which have become the names of their 3 bikes in the range. VIVI Creative developed the brand identity for the overarching brand Trekk Gear and the Individual bikes. Have a look at the step by step process that we have gone through to develop this unique ad exciting brand.